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How to leverage Artificial Intelligence to grow your business in 2025

Artificial Intelligence (AI) has already brought huge change to some businesses across the globe. However, in 2025 the AI landscape will continue to rapidly change and grow.

For SMEs, understanding how they leverage AI in 2025 can be a difficult thought process to begin. AI systems can seem complex to many business owners, so it makes sense to break down the areas of your business and look at them individually and understand specific AI capabilities in each area.

AI powered tools are changing how work is done and SMEs need to no longer bury their head in the sand and should consider how artificial intelligence can benefit their business in 2025. In this blog we look at the areas that SME business owners should consider implementing AI powered tools.

 How to leverage Artificial Intelligence to grow your business in 2025|dns accountants

How can AI tools help my business?

Accounting and finance

The finance function tends to have many routine and repetitive tasks that can easily be automated. Some AI driven innovation already exists in online accounting software by automating routine and mundane tasks such as data entry. These exist in areas such as invoice generation, tracking receivables, logging payments, reconciling bank transactions, or automating the capture of data from receipts and invoices.

Adopting tools for automating routine tasks can significantly increase efficiency and save money by reducing processing times and costs, which may result in more accurate data.

The use of artificial intelligence can further increase efficiency by using it to analyse data of a business’s finances, which in turn can be used to make data driven decisions on the future of the business.

AI can also help identify business opportunities by analysing historical data for future sales forecasting, planning, and customer behaviour modelling.

Here are just some of the accounting and finance areas that AI implementation could improve:

  • Financial planning and analysis.

  • Improved financial forecasting.

  • Business growth and scenario planning.

  • Productivity and efficiency.

  • Fraud detection and risk management.

  • Data-driven decision making.

Enhancing customer satisfaction and customer relationship management

In today’s business world, where customers demand more, customer satisfaction is key to your business’s long-term success. Whilst artificial intelligence won’t yet replace human agents in providing 1-2-1 customer service, it can certainly begin to play a part in many customer interactions and touchpoints. Using customer data and machine learning, AI in 2025 could enable your business to:

  • Provide fast, 24/7 customer support. AI-powered chatbots, live chat, and machine learning algorithms can help answer simple customer queries 24/7.

  • Scale and improve customer service. Implementing artificial intelligence in customer service can allow businesses to manage higher support volumes, improve customer satisfaction and build customer loyalty. Natural language processing is also allowing companies to also interact via speech recognition, making the customer journey quicker and easier.

  • Improve efficiency and boost productivity. AI tools can enhance the productivity of your customer service agents and teams. This can be achieved through simple workflows, automating administrative tasks, using AI-powered chatbots to handle requests, and automated processes to tackle repetitive tasks.

  • Anticipate customer needs and issues. By analysing raw data and using predictive models, AI in 2025 could propel your customer data analysis to new levels. AI algorithms and predictive AI could enable you to identify customer needs and trends in customer behaviour.

  • Create personalised customer experiences. As a support tool for human interactions, AI tools can help your customer satisfaction team understand a customer’s history and preferences.

Improving marketing strategies

Marketing is essential to build a brand and grow your business.

AI technologies are already widely used in many marketing teams and marketing software. For example:

  • Personalised content and customer experiences. AI tools can help to produce dynamically tailored marketing messages for individual customers.

  • Marketing content creation. Marketing teams and software providers widely use generative AI to generate marketing copy for marketing materials such as brochures, social media posts, blog posts, and advertising.

  • Analyse large datasets. Large volumes of data, such as social posts and email marketing data, can be easily analysed to produce marketing reports, spot emerging trends, and provide real-time monitoring of marketing campaign results. This enables companies to adjust their marketing strategies easily and quickly based on data analysis.

  • Market research. AI market research tools are already available to assist in predicting market trends, automated survey creation, data cleaning, and report generation.

  • Automated email marketing. AI tools can help automate tasks such as email campaign workflows. AI can produce engaging email content and learn about your email list behaviours.

Cyber security

Cybersecurity and data privacy have become a major concern, especially for SME businesses that may lack the resources to implement advanced security measures. AI-powered cybersecurity tools can help protect your business’s sensitive data. AI can help to prevent fraud and be used for cyber threat detection to protect against hacking and malware.

Operations

With predictive AI, businesses can pinpoint potential equipment failures before they happen, giving them a chance to schedule repairs and keep their operations running. AI can also assist in inventory management and stock tracking.

Human resources

AI can streamline recruitment by automating tasks such as CV screening, candidate assessment, and initial interview scheduling.

Benefits of AI to your business

AI offers huge potential when applied to different areas of your business. Here are just a few of the areas in which AI adoption could benefit your business.

Automating tasks

One benefit of implementing AI tools is in automating tasks such as:

  • Customer interactions with AI chatbots.

  • Data entry and processing.

  • Email filtering and categorisation.

  • Social media monitoring and engagement.

  • Forecasting sales and cash flow.

  • Data analysis.

By automating daily tasks that otherwise may take a lot of time, your employees can focus on the more important tasks, or you may be able to employ fewer people.

Reduction of costs

Another significant benefit is the reduction of costs. Your savings could come from the following areas:

  • AI inventory management can reduce overstocking costs or stockouts.

  • AI systems can help to lower your energy consumption.

  • Predictive maintenance systems can reduce equipment downtime and repair costs.

  • Reducing time-consuming tasks could save you salary costs for people.

Increased revenue

You may increase revenues in the long term by adopting AI tools. Increased revenues could be achieved through:

  • Improved customer journeys from customer service to checkout.

  • Increased sales with marketing and sales AI tools.

  • Intelligent insights from AI could help with new product developments and launches.

Conclusion

AI may seem like a distant future for many small businesses. However, many SMEs are already beginning to leverage AI in their businesses.

Improving efficiency, adapting to changing market conditions, and scaling your business are great reasons for your business to begin and continue on its AI journey. AI can undertake time-consuming, mundane tasks by automating routine work, streamlining business operations, and enabling more efficient processes and productivity improvements.

If you want to know more about how dns can help you with AI in your business, especially around your finance function and online accounting, contact us today by calling 033 0088 3616, email contact@dnsaccountants.co.uk or book a free consultation.

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About the author
Blog Author

Sumit Agarwal
Sumit Agarwal (ACMA ACA India), the Managing partner of dns accountants is a highly respected accountant with expertise in helping owner-managed businesses.

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About the author
Blog Author

Sumit Agarwal
Sumit Agarwal (ACMA ACA India), the Managing partner of dns accountants is a highly respected accountant with expertise in helping owner-managed businesses.

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